I could explain it but it would be about 300 pages of text. I would suggest going to a bookstore or library and find a book on the basics of SEO. There is no secret bullet. Google's objective is to deliver companies that most closely match what the user is looking for. Think of this in another way. If you were a hand surgeon and you wrote countless journal articles in medical publications, appeared on news programs as an expert, had countless newspapers write articles on your success and ability, videos on youtube offering advice to patients. Compare that to a surgeon who may technically be a better surgeon but nobody knows they exist. Who will Google produce higher in their rankings? Easy answer. You have to cast your own web so that the perception is that you are the expert. Hope this helps. |