Does anyone find real problems converting there internet hit rate into sales?

I believe that a lot of shopping trolley abandonment is due to a frustrating lack of good quality on-line help. Did you know that $6 billion is lost to the internet economy every year as 80% of shopping trolleys are abandoned.

If anyone is looking at an innovative, low cost solution which will help radically reduce your abandonment rates then please e-mail me on johnh@sonaq.com

I am intersted in hearing from anyone who has "cured" the curse of abandonment

John

Hi John,

I am not sure how you can do this but I will try and find some data for you.

I have a few techie friends - will ask them as I am sure that all of us would like to better our hit and conversion rates.

Richard

Hi Richard

Sonaq Ltd have just launched a product called Q-Navigator specifically driven at call centres wanting to reduce abandonment rates and increase the number of transactions completed on-line by allowing them to deliver first class on-line help and first class customer service.

I am conscious that I don't want to come across as selling this to you, but if you would like to hear more about q-navigator contact me directly on 0141 572 6470 or johnh@sonaq.com

Q-Navigator wasrecently described as "one of the most innovative applications for Internet transactions" at the Internet world Glasgow 2001 show.

It is amazing how many sites still make it difficult to actually speak to the company behind the site, particularly when the customer is about to make a payment & still not sure about paying online.

At NetCall we have encouraged our customers to put call back buttons wherever a customer might need assistance. If visitors need to contact you make it easy - with email you have to wait for a reply (not knowing when or if this will happen) Text chat can be time consuming & relient on browsers typing & communication skills. With a call back service they get through to someone that can instantly reassure & offer advice. The fact is that the browser has given you there phone number, email address etc at the time they are pondering the purchase meansthey are seriously interested prospects, with genuine requirements, not hiding anonomously behind an email address or chat program.

Lots of businesses are fearful of being bombarded with customer enquiries and phone calls, this is not the case in our experience, with the call back button - the customer becomes better qualified by there own admissions (they've told you more than info). To quote one of our customers BUPA:
"nearly 40% of call me customers make a purchase - the highest conversion rate of communication used by the business. "

On top of this there is QueueBuster specifically geared to addressing the problems of the call queue & abandonment, more info can be seen @ http://www.netcall.com/newlook/solutions/queuebuster.asp

Hope this adds another angle to the discussion.

Iain Stubley
Webmaster/marketing Support
NetCall Telecom