When carrying out outbound campaigns it can be very difficult to reach the decision maker and I wondered what tips you have that may improve the rate of success in this area.

Hi Ann Marie

What type of decision makers are you trying to reach in my experience there is no substitute for persistence.

Creating a best time to contact profile based on historical stats can help massively.

Not surprisingly, IMO, the best time to succesfully contact a decision maker is very similar to an inbound call profile,if consumers are available to make a call they are available to recieve one.
Too often companies make outbound calls during quiet inbound periods or at times that suit the business, to me it is not rocket science.How many time do you get called when your favourite programme is on? For the same reason people do not call you, you must not call them.

Would you be talking about B2C or B2B?

Jason

Thanks for the input so far guys - I am interested in tips for improving the effectiveness of outbound campaigns to the customer in so far as it can often prove difficult to actually get to speak to the decision maker.