Hi Johan,
I'm suspicious we are talking about a different statistic.
I refer to Contact Rate as the number of calls answered / number of calls made, so 35% in your example.
Is this what you see as Connect Rate?
Of course no one can force the customers to pick up the phone, so the only change we can make is the time when we call them.
I assume your are working under your Company's specific restriction, not to attempt a particular number more than x times, which is why you may be concerned about the contact rate - ie each attempt to contact someone is a chance lost to complete your task?
On a very simple basis, some people try dialling strategies such as:
If your target audience is working consumers, it might be best to try their mobile numbers during the day and home phones in the evening.
The crux of the matter is that at the beginning of a call, you may know virtually nothing about the intended target. As soon as you make the call, no matter what the outcome you now have some information, which you should endeavour to use (and not loose) to improve your chances for a contact next time.
If it is a No answer - Reschedule the call for a different time of day next time, or try an alternative phone number for the same contact.
If the number is engaged, try again in just 5 minutes (Unless it is a mobile)
If the call is answered but it is not the RPC, (assuming the hardware will enforce the rescheduling) let the agent ask what a convenient time / day is to re-attempt, and ensure that that call actually does happen at that time. This can be a specific time and day or more generic such as mornings / afternoons / evenings. It might also include an alternative or prefered contact number etc.
Have you tried calling at the weekend and compare the results to the rest of the week?
What time of day to you start / stop calling? - Have you tried dialling with a pilot team outside of these hours and seen if the contact rate changes?
Do you obtain all of your dialling data from the same source and if not do you run comparisons between then shortly after the start and completion of the campaigns?
Ultra Communications supply this type of support proactively to clients of our particular dialling solution to make the most out of client data and Agent time. Often it can be a case of build a strategy to target a clients paticular KPI, ensure the KPI can be monitored in real time, then monitor activity and results during live calling, making alterations to the stratergy based on the outcome.
I assume you already have a automated dialling solution, but assuming it has at least some of the programming flexibility, the strategy will be similar for your hardware as it is for our solution.
regards
|